Blog
Client: Self | 2021 - 2025 | Journal, Blog
This is where I journal about my work, creative process, and all the experiences, challenges, and inspirations that come with it—along with everything in between.
September 2024
Hollyhoque's TikTok Daigou Livestream
This was my very first daigou overseas livestream trip with Hollyhoque! We collaborated with amazing Korean brands such as MARITHÉ FRANCOIS GIRBAUD, SPAO, WHOAU, MUUT Eyewear, SQUARELINE, and ANDAR.
It was definitely an experience to remember—despite having a small team, we managed to hit some incredible milestones, including record-breaking sales during the first two days of our livestream. Honestly, it was exhausting because we had to multitask a lot—handling backend operations while also preparing to add new products for the next live. We were running on just 3-4 hours of sleep every night, but somehow, we powered through with pure adrenaline and determination!
It was also a pleasant surprise to have the TikTok team invite us for a casual lunch, where we got to connect, exchange insights, and share experiences about the ever-evolving world of live commerce.
On the rare nights we ended early, we sneaked out to catch a glimpse of the iconic Hangang River. Standing there, it felt like all our tiredness just disappeared, making everything so worth it. Oh, and I even got to try marinated crab and authentic Korean dishes for the first time—despite being allergic to seafood?!💀
Honestly, none of this would’ve been possible without the amazing HH team. Huge shoutout to everyone who made this journey so special—I’ll always look back on it fondly.
April 2021
THEGREYSPACE.CO's
Northpoint Store Event
The opening of our store at Northpoint was such a huge milestone for us, and we couldn’t be happier with how it turned out! The response was incredible—170 RSVP slots were snapped up within just two days, and we had about 63% of our guests show up on the big day.
Even with a slightly lower turnout, the energy was amazing, and we managed to give out all the goodie bags and lucky dip vouchers within the first three days of opening! The best part? We hit our highest recorded daily sales, which is such a huge achievement for us.
We’re so thankful for everyone who came down to celebrate this moment with us. Your support means the world, and we can’t wait to keep bringing you more exciting experiences at our Northpoint store :)